Advertising Agency Work | Evanthia Greco

This project focused on developing an integrated advertising campaign for Old Time Hawkey, an outdoor lifestyle content creator, with the goal of building brand awareness and engaging its target audience through digital and social media marketing. For this portfolio, I am highlighting the Meta ad concepts created as part of the campaign, showcasing the visual direction, messaging, and strategy behind the advertisements.

The larger project included audience research, campaign strategy, creative development, media planning, and additional advertising concepts designed to create a cohesive brand presence across multiple channels. The Meta ads demonstrate how the overall campaign strategy was translated into engaging, platform-specific content.

Developed a brand presentation for Prophecy Pressed, a fictional juicer psychic, to promote Swoop cars, exploring the brand’s identity, target consumer, and visual direction. The project focused on translating the brand’s story and aesthetic into a cohesive, engaging presentation.

Developed a brand presentation for Rabbit Hole Bourbon, exploring the brand’s identity, target consumer, and overall visual direction. The goal was to promote it for an office holiday party. The project focused on creating a cohesive presentation that reflected the brand’s personality and positioned it within the bourbon market.

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